Real estate has always been an industry dependent on technological developments, but the past few years have held some major breakthroughs. Whether you’re a real estate agent looking to sell more homes, a landlord looking to get better tenants, or a prospective homeowner looking for your first real house, the new technology shaping the real estate industry will probably affect your life significantly.
Buying and Selling Platforms
The basic idea is to make buying and selling properties easier and more intuitive to the greatest number of people. With easier platforms to navigate, more homeowners will be able to get their houses to market quickly, and more home buyers will be able to find what they’re looking for quickly; overall, that’s going to result in more market activity and better experiences for everyone involved.
Real Estate CRM
A real-estate CRM is designed to help agents manage relationships with various stakeholders (buyers, sellers, developers, financial institutions, etc.) and optimize the sales cycle from showing to contract. Most systems are built around contact/account management and workflow automation, but some may also include task management features, which can be useful for house flipping or development projects.
Our CRM addresses certain following features:
- Contact / Account management
- Sales pipelines and forecasting
- Calendars and task management
- Workflow automation
- Collaboration tools
- Document / File storage
- Social media integration
- Reporting and analytics
- Native mobile apps
- Geolocation and navigation
Marketing automation software is one of the most common solutions deployed in conjunction with CRM. That’s because it’s predicated on collaboration between sales and marketing. Your agency can use marketing automation software to build targeted campaigns and engage prospects across multiple channels with the hope that these prospects will eventually become new clients (home buyers, lessees, etc.). Throughout the customer journey, your CRM will accrue contact details, demographic information, and historical data about each lead order to build a stronger relationship in the future. Companies with effective lead nurturing strategies generate, on average, 50 percent more qualified leads at one third less cost.
Our Marketing Automation software is dedicated to providing the following robust features:
- Email Campaigns
- Templates and Editing Tools
- Drip Programs
- A/B Testing
- Lead Management
- Social Marketing Campaigns
- Landing Page Builders
- SEO and Content Management Tools
- Reporting and Analytics
Our Property management software addresses the administrative needs of owners and investors across a variety of rental property types, including multifamily, single-family, commercial, vacation/short-term, and even self-storage facilities. Most solutions provide tools for managing the leasing relationship (screenings, inspections, rent collection, move-out, and contract renewal) as well as maintaining the property and related assets.
Here are some of the features you will find in our property management solution:
- Tenant/contact management
- Tenant self-service portals
- Rent payment processing
- Applicant screening
- Work order/maintenance management
- Accounting and financial management
- Document management (lease agreements, official notices, etc.)
- Prospect/lead tracking
- Unit inspection forms
- Integration with ILS (internet listing service)
- Native mobile applications
- Reporting and Analytics